Insanely Simple, by Ken Segall (Book Summary)

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Feb. 14, 2013

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Simplicity isn’t just a design principle at Apple – it’s a value that permeates every level of the organization.

Learn the Powerful Lessons of Simplicity.

Ken Segall was the creative director at several ad agencies, working for big-name tech companies like IBM, Intel, and Dell. His work with Apple, however, contrasted with these other companies such that he gained a unique perspective and appreciation for the power of simplicity.

The obsession with simplicity is what separates Apple from other technology companies. Led by Steve Jobs’ uncompromising ways, you can see simplicity in everything Apple does: the way it is structured, the way it innovates, and the way it speaks to its customers.


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