Research Center

Marketing & Branding

Promotions, mailers, fliers, advertising, slogans, signage — the commercial world intersects with churches more than ever today. Savvy congregations know that first impressions are important and the way a church presents itself to a community can be an opener to an opportunity to present the message of Christ.

Featured Blogs

3 Things To Learn From The Blockbuster Bankruptcy  3/21/10

Jason Lewis

...church leaders have something to learn from Blockbuster... trying to play catch-up and are delirious as to where they might have gone wrong …
Branding,Church Growth,Evangelism,Finances & Fundraising,Marketing & Branding,Ministry,Web Design & Tools

Wait for it...wait for it...  3/4/10

Doug Lawrence

Gotta love the six word phenomenon—could it change how you perceive your worship experiences?
Branding,Church Growth,Evangelism,Fellowship,Marketing & Branding,Ministry,Worship

Determine First to Give Consistently  3/4/10

Jason Lewis

I prefer to see people begin giving just as I began getting on the treadmill... with the determination to be consistent regardless of our circumstances and always …
Finances & Fundraising,Marketing & Branding,Ministry

7 Questions for your worship point person...   2/22/10

Doug Lawrence

Ah, worship folks, and the pastors who love to "hate" them!
Branding,Church Growth,Marketing & Branding,Ministry,Worship

People decryption...  2/12/10

Doug Lawrence

10 sample questions you need to ask your congregants before your next worship service…
Branding,Church Growth,Fellowship,Marketing & Branding,Ministry,Worship

Business savvy: The Psychology of Growing Your Business in Tough Times  2/11/10

Jerome Daley

During tough economic times coaching is still a growing entity. Chris McCluskey gives insight on how to grow your coaching business.
Church Growth,Marketing & Branding,Personnel & HR

Disaster Giving is Impulse Giving  1/17/10

Jason Lewis

We must teach our people how to respond to urgent needs without enabling them to become "fast but fleeting" givers.
Discipleship,Finances & Fundraising,Marketing & Branding,Worship

Contextual Generosity  1/1/10

Jason Lewis

...you can teach Biblical stewardship without accusing everyone of theft or sounding like an infomercial with promises of riches raining down from heaven.
Branding,Finances & Fundraising,Marketing & Branding,Worship

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