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10 tips for Web sites that work

by: Ken Johnson, consultant

Don't settle for less than excellence anywhere in your church. When it comes to your church Web site, follow these ten tips to be sure you're always at your best, even online.

1. Address your target audience on your site. For example: "Welcome church guests" or "Welcome site visitors." Address them all.

2. Make sure your content and graphics are relevant to your Web site's theme. Don't use a picture of a race car on your church Web site.

3. Alert visitors by e-mail when you add new content to your site. This will remind them to visit the site.

4. Create a way for visitors to contact you on each page. Include your e-mail address, fax number and phone number.

5. Make sure that at least 50 percent of the content is original, not boiler plate.

6. Offer your visitors incentives for revisiting your Web site. It could be devotionals, Bible studies, music, or other items.

7. Create a FAQs section that could include your "Mission Statement," your "Vision Statement," service times, Bible study times and places, information about small groups, and directions to the church.

8. Make sure that all of the navigational bars are clickable. People will not hang around long if things don't work and/or take too long.

9. Make sure that your site is visually acceptable and "user friendly."

10. Organize the site in a logical sequence. Tell them about the church before you invite them to come in.

Ken Johnson is President and CEO of The Ken Johnson Group, LLC. To contact Ken, or for permission to reprint this article, send an e-mail to: ken@thekenjohnsongroup.com.


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