Fb Share


Twitter’s new ranking value isn’t about winning at tweeting.

Narcissists everywhere just experienced a pang of fear as Twitter announced a new initiative to “rate” all tweets. All kidding aside, Twitter really will be using special algorithms to begin placing a value (rating) on tweets. Far from adding a gold star to tweets they deem worthy, I think the goal is simple and two-fold: 1) By trying to figure out the context of tweets and the value of them, they’re making their search feature much more accurate and powerful; 2) It’s another step towards the goal of monetizing twitter.

What this means for everyone is that when you tweet great content, more people will engage with you. Twitter thinks that has value. Churches need to heed this because it places even greater emphasis on tweeting with your community rather than mostly tweeting at your community.


Far from making their users self-conscious about the worthiness of their tweets, this is a behind-the-scenes attribute (meta data) that will help both Twitter and third-party developers (such as HootSuiteUberSocialTwitterificet al.) organize content that is more accurate for searching and organizing metrics. Here’s how Twitter’s developer blogdescribed it:

The new streaming-only filter_level attribute is intended for applications which display a selection of Tweets from a stream. Its values may be one of “none“, “low“, or “medium“, with a reserved “high” classification for future use. The “medium” (and eventually “high“) entries will roughly correlate to the “Top Tweets” results for searches on twitter.com. This will allow applications to more easily surface certain types of content from otherwise noisy or high-volume feeds.

In common English, they’re trying to make it easier to find what you search for on Twitter (and, presumably, Google and Bing) and offer ways to more easily filter what you are looking for in the information noise equivalent of Niagara Falls.


For the average Twitter user, this won’t change anything. It gets interesting when Twitter adds the “high value” in the near future, because similar to Sponsored tweets, there’s a revenue potential for both Twitter and the third-party apps that want to get the right targeted (ads) tweets in front of the right audience. Some may see this as an “invasion of privacy”, and they’d be wrong on two counts: 1) no one is under compulsion to use Twitter; 2) Our private information is only as private as our level of inconvenience, as I discussed in my post about the scare tactics of “Scroogled”.

Think about just a few years ago, when searching on Google could be a huge hit-or-miss for even relatively simple searches. Over time, the search juggernaut has improved their search to be far more accurate, making it much easier and faster to find what you’re looking for. That’s really the big boon of this development by Twitter.

So, relax: big brother isn’t going to eviscerate your ego by telling you which of your tweets are deemed lame; your “unfollows” already tell you that.

Share your comment below or connect with the author on Facebook or Twitter with your ideas or questions.

User Comments – Give us your opinion!
Technology and Church

Latest posts by Anthony Coppedge
Anthony Coppedge
Anthony Coppedge is a church technology consultant, speaker, and author with experience identifying strategies, building scalable systems and processes, and focusing efforts to stay true to the vision and DNA of an organization. He has served on staff at three mega churches and worked in the church management software and audio/visual industry.
Leading from the Lion's Den
'I don't like my church,' says the pastor

Pastor Danny Chambers came home one Sunday and said, "I don't like my church. I wouldn't attend my church." His wife said, "You need to define what a winning church looks like to you."

A six-step strategy for disciple-making

Maturing the believers in your church is the ultimate goal of the Great Commission. (Aubrey Malphurs at a consultant training session hosted by the Society for Church Consulting)

Ten tactics from Proverbs to help you manage conflict

This rapid-fire list of concepts and verses will arm you with things to do when conflict takes root in your church. (Tom Harper at Church Central Turnaround 20/20)

Elmer Towns: The next big church turnaround method

"Life groups are changing today's church." (From Church Central's Turnaround 20/20 summit in 2012)

John Maxwell launches a prayer meeting

When he was a pastor in San Diego, Maxwell went against the wishes of his board and started a new prayer ministry that helped the church grow. Here's how he did it. (Elmer Towns at Church Central Turnaround 20/20)

Do some churches do more harm than good?

When a church doesn't make disciples, its value to the Kingdom is questionable. (Aubrey Malphurs leading a training session for the Society for Church Consulting.)

How weaknesses help leaders win spiritual battles
Chuck Lawless, Dan Reeves and John Ewart talk about the power of brokenness in fighting Satan in a church turnaround situation. We all have weaknesses that the enemy is very aware of, and when we direct our fear toward God rather than him, we …
Bandero Road Church's 7 'how we live together' statements

Will Mancini discusses how this church defines what a disciple should look like in their congregation. (From Church Central Turnaround 20/20)

» View More Videos