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News11.com: The holiday season is about to kick into high gear and a North Carolina church pastor has invested thousands of dollars into a campaign to keep Christmas Christian.

The local pastor believes something is missing among all the Christmas trees, Christmas lights, even Christmas plaid — the name of Jesus Christ.

A passion for change led the pastor to take out a $7,600 ad in local newspapers. The full-page spread challenges Christians to shop with merchants who include the greeting "Merry Christmas."

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