NASHVILLE, Tenn.  Dixie Lee Baptist Church outreach director Brian McKinley initiated a new image for his church that began with a logo redesign, according to Baptist Press.
Church leaders are beginning to recognize the power of logos and the impact a logo can have on a brand, McKinley said. "We're growing up in a sight and sound generation, and you have to get their attention somehow."
The Loudon County, Tenn., church, with a regular worship attendance of about 240, turned to LifeWay Christian Resources for a custom logo design. LifeWay's brand manager Woody Murray said a logo is one of the best ways to set a church apart, especially in an area with churches on nearly every corner. "You want people to remember your church."
Murray said he often uses Matthew 5:16, "Let your light shine before men, that they may see your good works, and glorify your Father which is in Heaven," to encourage church leaders to promote their services and distinctiveness.
"You have to let people know you're there," he said. "Your church may have exactly what they need, [but] they may not know you're there."
Murray explained that a church's logo helps mold public perception, which ultimately helps establish the brand of the church. "People determine what you are, but you can shape what they think," he said. "People brand you  you can't brand yourself."
Dixie Lee is one of four churches to use LifeWay's custom logo package since the service was launched about six months ago, said Cathy Brown, a marketing coordinator for LifeWay's Christian Stores.
