• Wives most influential for formerly unchurched men

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Editor's Note: The following is excerpted from Dr. Thom Rainer's book "The Unchurched Next Door."

The formerly unchurched first told us that wives were the most important in reaching the unchurched through relationships. More than one-third responded to the positive impact of this relationship. But husbands reaching wives was virtually a nonfactor.

Also note the influence of children in reaching their parents; nearly one out of five responded to this influence. Ten years ago the paradigm of youth ministry was "reach the parents to reach the children." Today the paradigm is "reach the children to reach the parents."

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